1. It’s Free

The first and most important reason behind the popularity of WordPress is that it is completely free to use. You can download the full WordPress software application whenever you want, completely free of charge.

2. Easily and Fully Customisable

The WordPress framework is very flexible. The code involved is light and fast, which means the ever-growing community of WordPress software developers always has a rich framework on which to constantly develop newer plugins, themes, and templates.

Plugins are web applications for WordPress that enhance its core functionalities. There are over 55,000 available plugins for WordPress, most of which are free or very reasonably priced (usually also with a free option).

3. Multilingual Support

Plugins like the WordPress Multilingual (WPML) or Sublanguage also make it possible to create multilingual websites easily, which would otherwise not be possible with WordPress out-of-the-box. There are several plugins of this kind, and each works in its own way, as each of the various methods of switching site language has its own pros and cons. Some plugins might offer automatic or external translation services (though the quality of translation isn’t always the best). Plugins like WPML also provide separate text boxes for the languages you have chosen, and allow you to manually enter the texts. WPML also lets you translate your site’s meta tags and titles, thus optimizing it for searches in different languages.

4. Accessible and Intuitive

The flexible and scalable nature of the platform makes your websites almost infinitely extensible. This means that as your business grows, so can your website. It is possible to add thousands of pages or blog posts to your website without any hiccup in performance.

5. Easy SEO

Any content-driven venture has Search Engine Optimisation as its core, and WordPress has plenty of plugins, many of them free, that will make sure that your website’s search engine performance stays optimized. You can use plugins like Yoast SEO or AIOSEO to quickly optimize your keywords, preview your pages in the SERP, create a crawler-friendly sitemap, ping search engines whenever you update content, and many more.

Additionally, search engines like Google or Bing find WordPress websites particularly easy to crawl because that is how the platform formats the site.

6. Lots of eStore Facilities

WooCommerce is another famous name, especially in the domain of eCommerce. It is a free plugin for WordPress that has the express purpose of letting you create eStores that are good-looking, interactive, and packed with features. It is easily one of the most popular plugins WordPress has to offer, as it seamlessly integrates with WordPress to provide powerful eCommerce solutions that puts the store owner in complete control.

7. Ready for Mobile Devices and Social Media

Over half of all worldwide web traffic today comes from mobile devices. Which is why it is so important for your website to be optimized for such devices, both in terms of viewability as well as loading speeds. WordPress makes this easy since a number of the themes available are already mobile-optimized.

8. Multisite Support

Multisite is a kind of WordPress installation that will let you make and manage a network of websites from your WordPress dashboard. This makes it extremely easy to make changes to all of your websites and keep them regularly updated.

When you install WordPress Multisite, you are made the network admin, with admin privileges for any site you create on the network. You can then set up necessary rules for other people creating sites on the network.